Etude House, a brand known to offer sweet, affordable and good quality beauty products has grown to become an iconic and famous Korean beauty brand. One of the brand’s major feature includes incorporating contemporary and fun elements into its products, such as its delicate and sweet packaging designs, that perfectly capture the hearts of modern women.
Throughout the years, Etude House has created many highly acclaimed beauty products – so many that it is understandable for women who don’t know where to start from its vast range of more than 1,000 beauty products. But fret not, as the QE-3 editorial team is going to recommend Etude House’s Top Ten best-selling beauty and skincare products for you. Who knows, your favourite item could be on the list as well!
Face Make Up
#Face Liquid Blur SPF50 + PA ++++
If you want a refined and flawless foundation, it is important to prep your skin with a base that suits your skin condition before applying makeup. The brand’s Face Liquid Blur comes in a pink tone which can help to correct skin tone and brighten dull skin. Its smooth texture is light and non-greasy, making it gentle and smooth on the skin for makeup to stay on longer.
#Double Lasting Serum Foundation
When skin is well hydrated, makeup will generally last longer. Answering to the demand for a good makeup base, the brand’s Double Lasting Serum Foundation is formulated using a double-layer moisturizing technology with up to 61% of the comprehensive moisturizing essence. Not only it keeps skin hydrated, its light and easy-to-apply texture also allows you to quickly complete your makeup for a lasting and flawless finish.
#Lovely Cookie Blusher
Blusher is essential to complete your makeup look as it helps to add on a natural boost to your skin tone. Etude House’s Lovely Cookie Blusher range comes in a variety of soft shades to suit everybody’s different skin tones. Using its cute blush puff, its powdery texture is formulated to control sebum and sweat, giving your cheeks a natural, pinkish look.
#Play 101 Stick Contour Duo
If you want to create a more exquisite and dimensional makeup, the Play 101 Stick Contour Duo double-head correction pen can definitely help you do that. The beveled flat tip design allows you to apply it smoothly and it can be used for contouring and brightening the face. The soft and saturated texture can be blended easily regardless if you are using your finger or a brush to do so.
Stop giving excuses that you cannot find a lipstick color that you love and suits you! There is a total of 60 color choices that the brand has launched in their new Lips-Talk series this year — from a low profile natural nude color, to sweet pink or imposing raspberry purple and more. The series also comes in two texture choices of velvet and gloss. Applying it on the lips will not cause dryness and show lip wrinkles. With its silky satin-like texture and high-quality moisturizing formula, it provides a long lasting effect and should definitely make it into your list of favorite makeup items!
Eyes Makeup Combination
Play Color Multi Palette #Best Loved
Eye makeup is the key to having an exquisite makeup look! Since its establishment, Etude House has introduced a variety of eye shadow palettes in different color series and themes. Among these choices, we recommend the #Best Loved which combines the brand’s best-selling color with earth tones as its key theme that is perfect for working or play.
The eye shadow palette has three diverse textures: glitter, matte and enamel. Other than using it for the eyes, you can even use them as a highlighter, to draw the brows or even as a blusher. This is a definite all-in-one that can fulfill your makeup needs particularly for those who travel often, as it’s light in weight with 15 color options that allows you to play with a variety of beauty effects!
#Super Slim Proof Brush Liner
Given that eye makeup is the essential focus for makeup, hence you should not ignore using the eyeliner if you want to enhance your eyes further. Like its name, the Super Slim Proof Brush Liner comes in an extremely slim nib tip that disposes a smooth, waterproof and smudge-proof texture to help outline eyes neatly and make it more defined and charming.
#Lash Perm Curl Fix Mascara
Long and curly eyelashes brightened up the eyes. The Lash Perm Curl Fix Mascara has a 24-hour, long-lasting curl and waterproof effect. Brushing it lightly on your eyelashes gives it a natural, curling effect. The mascara’s slim brush head also makes it easy to brush on the lower eyelashes, giving it a more defined effect.
Skin Cleansing Combination
#Moistfull Collagen Collection
Malaysia’s hot and humid weather is a cause to general skin problems such as dehydration, skin peeling and loss of firmness. Etude House’s iconic Moistfull Collagen series is formulated with its patented aqua stream complex, Super CollagenTM water and Baobab tree oil extract – proprietary ingredients that can nourish the skin and replenish the moisture needed to restore skin to its optimum hydrated level.
#Monster Micellar Cleansing Water / Monster Oil in Cleansing Water
The brand’s Monster Cleansing Series has been popular since its launch. Key ingredients include aloe vera leaf extract, green tea extract and bamboo stem which can effectively cleanse and remove facial makeup and dirt. At the same time, it can also help to calm and moisturize skin, keeping it refreshed and comfortable after makeup removal.
Other than the series’ main formula, Monster Oil in Cleansing Water also adopts the concept of water-oil combination with coconut oil. Its gentle cleansing ingredients can dissolve waterproof makeup easily without causing irritation and discomfort to the skin.
To celebrate Etude House’s 2nd anniversary in Malaysia, the brand will be organizing a series of activities to appreciate its fans!
- From 12 August to 18 August, get a 20% promotional discount with any purchase of star products.
- For two days only on 17 August to 18 August, Etude House members can earn double points for any products purchase at the offline stores.
- For one day only on 18 August, the first 220 customers who purchase any products at the offline stores will get a designer water bottle.
If you are a loyal Etude House fan, this is an offer that should not be missed!
Further Reading：Check Out a QE-3 Editor’s Skincare Routine!